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Academic Version - Cultural Technology and Policy Journal (C.T.P.J)

The Consequences of European Media Policies and Organisational Structures for Cultural Diversity

Denis McQuail

Volume 1, 2005, Cultural Technology and Policy Journal


Diversity has long been an important goal of media. The promotion and protection of diversity came into seen as a primarily justification of the broadcasting monopoly. This article examines and analyses media policy, media structures, cultural diversity, convergence of media and the strategies direction for research in media concentration, policy research, media monitoring, new media, audience research and media organizations.

Key words: cultural diversity, media policy, media concentration, media structures, convergence.

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